The Rise of Americana

April 21, 2011 by

When I tell clients that Americana is emerging as a HOT new trend I always here, “Oh no, not geese and ducks again!”  Instead of American Country, which was so popular in the 80’s, it is called Americana.  Americana design focuses on primitive woodwork, simple forms and reclaimed woods.  It is an obvious swing from European, Old-World opulence to more natural elements.

As far as new colors we see with this trend, there is the classic: red, white and blue.  Believe it or not we are seeing navy, which is now called ink blue.  It tends to lean toward charcoal, but it’s definitely navy.  They are using the Union Jack (a relic from the American Revolution) and the stars and stripes as a motif on pillows and artwork, as well as calligraphic writings.  Just another example that everything old is new again.